Case study
+94% listing enquiries for a Rochester realty team
ROC City Realty LLC
The client
Who they are.
ROC City Realty LLC is a Rochester rentals and real-estate team that needed a presence as specific as the neighbourhoods they sell and let. Listings, local proof, and a way for buyers and landlords to enquire had to live in one place.
The challenge
What was getting in the way.
Generic real-estate templates bury the inventory. If a buyer cannot see listings and neighbourhood proof quickly, they leave. Landlords need a different path again. The old site could not hold both audiences without looking like a placeholder.
The solution
What we built and delivered.
Service used: Website Design →We built a listing-led site with neighbourhood proof and enquiry flows for Rochester buyers and landlords. The office, the stock, and the next conversation sit in the same journey — so the brand feels local instead of national-template.
Process
How the engagement moved.
Discovery, build, launch, then the work that keeps compounding after go-live.
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01
Split the audiences
Buyers, renters, and landlords need different proof. We mapped each path before designing pages.
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02
Lead with listings
Inventory and neighbourhood context were placed where a Rochester searcher looks first.
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03
Open two enquiry doors
Listing questions and landlord conversations each got a clear, short path to the team.
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04
Keep it local
Photography, copy, and structure were kept specific to Rochester so the site could not be mistaken for a franchise skin.
The results
Outcomes with context.
Listing enquiries rose 94% as buyers and landlords could finally act from the page they landed on. The site now carries ROC City as a Rochester firm — listings first, proof close behind, and a conversation one step away.
“The site finally looks like the neighbourhoods we work in. Listings are easy to find, landlords have a clear way in, and enquiries now come from people who already know what we do.”
Visual proof
Screenshots and proof.
Photography from the live engagement — the work, the place, and the proof.
Ready?
Ready for similar results?
Book a demo and we will walk through fit, timeline, and what a first milestone could look like.