Case study
+186% online orders for a premium halal butcher
Brothers Halal Butchers
The client
Who they are.
Brothers Halal Butchers is a specialist meat retailer serving customers who expect quality, trust, and a buying experience that feels as considered as the counter. They needed an online store that matched the standard of the shop floor — not a generic catalogue with a checkout bolted on.
The challenge
What was getting in the way.
The brief was commercially simple and operationally hard: help customers find the right cut quickly, check out on a phone without friction, and come back for delivery. Category structure, product photography, and mobile flows were fighting each other, so shoppers dropped off before the order was complete.
The solution
What we built and delivered.
Service used: Website Design →We designed a premium storefront around how people actually buy meat: category-led browsing, clear product detail, and a mobile checkout built for repeat purchase. Delivery and reorder paths sit inside the same journey, so the site works as a shop — not a brochure with a cart.
Process
How the engagement moved.
Discovery, build, launch, then the work that keeps compounding after go-live.
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01
Map the counter
We studied how customers choose cuts in-store, then translated that path into categories, filters, and product pages.
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02
Design the storefront
Visual system, photography, and layout were built to feel premium on mobile first, where most orders would land.
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03
Build checkout & delivery
Cart, checkout, and delivery options were tightened so a first order could become a weekly habit.
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04
Launch & refine
After go-live we watched drop-off points and tightened the flows that actually moved orders.
The results
Outcomes with context.
The new storefront turned browsing into buying. Online orders rose 186% as customers could find products faster, complete checkout on a phone, and come back without starting from zero. The site now carries the same standard as the shop — and it keeps compounding after launch.
“They turned a complicated brief into a clear, premium buying experience. Every decision felt considered, and our customers now reach checkout with far less friction.”
Visual proof
Screenshots and proof.
Photography from the live engagement — the work, the place, and the proof.
Ready?
Ready for similar results?
Book a demo and we will walk through fit, timeline, and what a first milestone could look like.