Case study
From an outdated site to a high-converting experience
Proto Home Service
The client
Who they are.
Proto Home Service is a professional plumbing and HVAC company serving Boston, Massachusetts, and surrounding communities. The company provides plumbing repairs, heating installations, air conditioning maintenance, water heater services, and emergency assistance — and needed a digital platform that could communicate that expertise, build confidence, and simplify service inquiries.
The challenge
What was getting in the way.
The existing site looked dated and made important services hard to find. For emergency plumbing and HVAC work, visitors need answers and a contact path immediately. Navigation, mobile experience, calls to action, online service requests, and trust signals — reviews, credentials, and local coverage — all needed to work as one customer-focused business tool rather than a basic information page.
The solution
What we built and delivered.
Service used: Website Design →We redesigned the website into a modern, conversion-focused experience: clear service categories for plumbing, heating, cooling, water heaters, and emergency help; a responsive layout for phones and desktops; prominent inquiry forms and click-to-call actions; and trust content — reviews, credentials, guarantees, and Boston-area service visibility — so discovery could turn into a request.
Process
How the engagement moved.
Analysis, UI/UX, responsive build, lead conversion, and local trust — one platform for home-service enquiries.
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01
Website analysis & planning
We mapped structure, service accessibility, and the inquiry journey to find where customers were getting stuck.
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02
UI/UX design
A modern visual system with clear typography, organised service sections, and contact options always within reach.
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03
Responsive website development
The experience was built to work smoothly across screen sizes so urgent information stays easy to find on mobile.
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04
Lead conversion optimisation
Forms, phone buttons, and booking CTAs were placed to cut friction between a visit and a service request.
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05
Trust & local visibility
Reviews, credentials, and service-area content reinforced credibility for Boston and nearby communities.
The results
Outcomes with context.
Proto Home Service now has a clearer professional presence, simpler customer inquiries, faster service discovery across plumbing and HVAC categories, and stronger confidence signals for homeowners choosing a provider. The site is a conversion-focused foundation for organic search and future advertising — built to turn visitors into customers.
Visual proof
Screenshots and proof.
On-the-job imagery reflecting Proto Home Service plumbing and HVAC expertise.
Ready?
Ready for similar results?
Book a demo and we will walk through fit, timeline, and what a first milestone could look like.