Case study
+160% qualified enquiries for a high-stakes safety firm
Campbell Safety Solutions UK
The client
Who they are.
Campbell Safety Solutions UK works with construction and facilities teams where credentials are not a nice-to-have. Buyers need to know the firm is qualified before they send an enquiry. The website had to prove that in the first visit.
The challenge
What was getting in the way.
High-stakes buyers bounce from a site that looks generic. Service pages, proof, and the enquiry path were not carrying the weight of the work on the ground. The firm was losing conversations to competitors who simply looked more established online.
The solution
What we built and delivered.
Service used: Website Design →We built a trust-led site for construction and facilities buyers: credential proof up front, service pages written for people who already know the risk, and enquiry flows that treat a request as a serious operational decision — not a newsletter signup.
Process
How the engagement moved.
Discovery, build, launch, then the work that keeps compounding after go-live.
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01
Name the buyer
We wrote for construction and facilities leads who need proof before they pick up the phone.
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02
Put credentials first
Qualifications, site reality, and service scope were designed to be scannable in one pass.
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03
Build the enquiry path
Forms and calls-to-action were structured so a qualified buyer could start a conversation without extra friction.
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04
Tighten what converts
After launch we watched which proof and service pages actually produced enquiries worth answering.
The results
Outcomes with context.
Qualified enquiries rose 160% because the site started doing the trust work before the first call. Buyers arrive already understanding the services, and the team spends less time filtering tyre-kickers from people who need the work done.
“Buyers in construction do not take chances on a vague website. The new site makes our credentials obvious, and qualified enquiries started arriving from people who already understood the work.”
Visual proof
Screenshots and proof.
Photography from the live engagement — the work, the place, and the proof.
Ready?
Ready for similar results?
Book a demo and we will walk through fit, timeline, and what a first milestone could look like.